WeChat is one of the most popular messaging apps in the world, with over 1 billion users.
But how does WeChat make money? WeChat makes money by selling a range of value-added services. These include stickers to enhance the instant messaging experience, video game upgrades, and public account verification for organizations. WeChat also drives revenue through advertising, with implementation most successful on the Moments platform.
Stickers are one of the most popular value-added services offered by WeChat. These stickers are digital images that users can add to their messages to express emotions or reactions. WeChat offers a wide range of stickers, from funny cartoon characters to popular celebrity faces. Users can purchase these stickers directly from WeChat, and the company makes money from each sale.
WeChat also makes money from video game upgrades. The company has a range of popular mobile games, such as Honor of Kings and WeRun. Players can purchase in-game upgrades, such as new characters or levels, which generate revenue for WeChat.
Public account verification is another way WeChat makes money. Organizations can pay to have their public accounts verified, which gives them access to a range of features, such as the ability to post articles and send messages to large numbers of users.
Finally, WeChat makes money from advertising. WeChat’s Moments platform is a popular destination for brands to advertise their products and services. WeChat offers a range of ad formats, including text, image, and video ads. These ads are targeted to users based on their interests and demographics, and generate revenue for WeChat.
In summary, WeChat makes money by selling a range of value-added services, such as stickers, video game upgrades, and public account verification. The company also drives revenue through advertising, with implementation most successful on the Moments platform.