Google recently released an update to its Webmaster Guidelines that has been widely discussed in the SEO community.
The update focused on the use of automation and AI to generate content for websites. In the same post, Google explicitly mentioned that the appropriate use of automation or AI is not against its guidelines.
However, this does not mean that Google will not penalize websites that use automation or AI to generate content. In fact, Google has made it clear that it will penalize websites that use automation or AI to generate SEO-optimized junk. This means that using AI or ChatGPT to generate SEO-optimized junk will still be considered spam and attract penalties.
Google has been cracking down on websites that use automation or AI to generate content for some time now. In 2019, Google released an update to its Webmaster Guidelines that specifically addressed the use of automation or AI to generate content. In the update, Google warned webmasters that it would penalize websites that use automation or AI to generate content that is “unnatural or manipulative”.
Google has also been actively targeting websites that use automation or AI to generate content that is designed to manipulate search engine rankings. In 2020, Google released an update to its Search Quality Guidelines that specifically addressed the use of automation or AI to generate content that is designed to manipulate search engine rankings.
Google’s stance on the use of automation or AI to generate content is clear: it will not tolerate websites that use automation or AI to generate SEO-optimized junk. As such, websites that use ChatGPT to generate content should be aware that they could be subject to penalties if they are found to be using the technology to generate SEO-optimized junk.
In conclusion, it is clear that Google will penalize websites that use automation or AI to generate SEO-optimized junk. Websites that use ChatGPT to generate content should be aware that they could be subject to penalties if they are found to be using the technology to generate SEO-optimized junk. As such, it is important for webmasters to ensure that any content generated using automation or AI is of high quality and is not designed to manipulate search engine rankings.