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Who is ROG target customer?

The Republic of Gamers (ROG) is a well-known brand in the gaming industry, known for its high-performance gaming laptops and desktop computers.

Recently, ROG ran a campaign from 30 March to 30 May 2021, targeting new audiences, particularly content creators who require a high-performance device.

Content creators, such as video editors, streamers, and graphic designers, need powerful machines to run their programs and applications. The ROG campaign was designed to meet their needs and provide them with the best possible gaming experience.

The campaign was aimed at content creators who were not familiar with the ROG brand. This was done to increase brand awareness and introduce the ROG brand to new audiences. The campaign was also designed to attract new customers who were looking for a high-performance device for their content creation needs.

The campaign featured several offers and discounts on ROG products, such as laptops, desktops, and gaming accessories. These offers were designed to entice new customers to purchase ROG products. The campaign also included a series of promotional videos, which highlighted the features and benefits of ROG products.

Overall, the ROG campaign was a success, as it attracted new customers and increased brand awareness. The campaign was primarily targeted at content creators who require a high-performance device, rather than gamers who were already familiar with the ROG brand. The campaign was successful in introducing the ROG brand to new audiences and increasing sales of ROG products.

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